30-Day Marketing Challenges are GREAT for Authors

I've shared the story, many times, of my naivety when I wrote my first book. Like many authors, I thought all I needed to do was write a book and the rest would take care of itself.

Sales on my first books were minimal. Frustrated, I asked some very successful authors why I wasn't selling any books. The question they inevitably asked was, “What are you doing to market your book? What kind of visibility do you have?”

My blank stare and a, “Uhhh, haven't done much of anything to market the book,” gave them all the information they needed to determine why I had not sold more than a handful of books.

Ironically, I'd been in marketing for years, but had a disconnect when it came to marketing my books.

I erroneously believed the, “Build it and they will come,” myth.

Today, I look at the success of a book with a completely different lens.

Today I say….

Build it. Do all you can to let people know you built it. Be willing to sell it.

Interpretation… Write it. Market it. Sell it.

You MUST Be Visible

Authors need visibility… as do their books, IF they want to maximize their opportunities.

The more visible you are, the more books you'll sell. Yet, many authors continue to shy away from the spotlight.

Shying away from the spotlight means hiding out from potential readers. If your books are designed to help readers improve some aspect of their life, if you're not doing all you can to be visible, you're actually depriving people from tapping into your brilliance.

The first step to successful book sales is to accept you must become visible. One of the best ways to do this is commit to doing something every day for 30-days, without fail.

Getting Through the Clutter

In the past, gaining visibility was a lot tougher than it is today. Yet, today there is more noise and competition to contend with.

Even though it's easy to gain visibility, avoid a haphazard approach. This is the greatest benefit of a 30-day challenge.

I've participated in various types of challenges including health, nutrition, blogging, marketing and in a few days, I'm starting two video challenges.

I must admit, years ago when I participated in my first blogging challenge, I was all over the place with what I blogged about. Even though I did the challenge, I didn't get the results I got on my most recent 30-day Blogging Challenge.

Have a Plan

With the most recent blogging challenge, hosted by Paul Taubman and Danni Ackerman, I determined from Day One on a theme. I also decided what my long-term goal was with each post.

My primary focus was on book marketing. Not only was I clear on what I would blog about, I was also very, very clear that I would use the challenge as a way to build my subscriber list, get people in to my Power Up for Profits Facebook group and generate revenues.

Results

Had I not had a clear plan of what I wanted my end result to be, I likely would have had results that didn't come anywhere close what they are.

The Video Challenges

With both video challenges, I am very clear that again, I will focus on shooting video that teaches viewers about book marketing. I also know I can make a nice offer for something free that continues the training and dialogue on book marketing while building my subscriber list.

What I love about doing both challenges at the same time is how much it will stretch me. One challenge focuses on doing Facebook Live while the other is all about YouTube videos.

Facebook Live

Just like it sounds, Facebook Live is real time video. It's a great way to interact with viewers real time. You can have an open Q&A to engage viewers. This allows you to know what's on people's minds. You can read comments from those on the live view.

What's great is once the video is done, it can be posted on your Facebook wall or in a group you run for later viewing.

You may have only a few people on the live event, but after the fact you can have dozens, hundreds, even thousands of views.

Want to learn about FB Live and the 30 Day Challenge from Lou Bortone? Click here to check it out and join in. No cost to join.

Lou is making the opportunity irresistible. When you enroll before August 1st, Lou's throwing in his Facebook Live 101 course as a free bonus! (A $97 value – Yours FREE!)

How cool is that?

Tube Ritual

With a different focus on video, Tube Ritual is the brainchild of Brian G. Johnson. During the 30 days, Brian will be sharing ideas, insights and tips on how to get more engagement with your YouTube videos.

Here's the deal. This is not about using the same video for both platforms. Nope! It's about learning each platform and committing to doing videos for each.

What I love about Brian's challenge is this; if you are willing to make a minimal financial investment (under $20) you get a full YouTube training program with immediate access.

I've watched several of the training videos and am blown away by the information.

Go for the Gusto

If it were me, I'd register for both challenges. Oh! I did and I highly recommend you do too. Both Lou and Brian are masters at what they do. Each can teach you tons about video and video marketing.

If you're serious about your marketing, seriously join both. IMHO

30-Day Challenge to Promote a Book

There's nothing better the a good challenge to stay to course with your book marketing. However, it's not just about saying, “Buy my book.”

Nope. It's about using content from your book to come up with ideas.

Let's say you have a book on dog training. List 30 things you could teach dog owners about how to train their dogs. On the list you could have things like:

  • Unruly behavior
  • Reward based training
  • Digging
  • Jumping
  • Ball aggression
  • Positive reinforcement
  • Etc.

Map out how you want the information to unfold. Get a wall calendar and add a topic for each of the 30-days. Whether it be video or blogging, make a commitment that, no matter what, you get great content out to market for a 30-day period. No excuses!

Be sure to let people know where they can opt in for something like a checklist, report or a more in-depth video. When they opt-in, this is your opportunity to continue to create high value.

In your videos or blog posts you can include a link to your Amazon page. Or, you can send broadcast emails to those who opted in with a direct link to your book page on Amazon.

My Own Book Marketing

My memoir will be published at the end of 4th quarter this year. I plan to be very, very consistent with my marketing, both online and off. 30-day challenges offer me this opportunity.

Prior to that time, I'm using the challenges to build a community of potential book buyers. Yes, hopefully that's you.

Soon I am going to start a 30-Day BOOK CHALLENGE for members of my Power Up for Profits Facebook group.

In the meantime, to create as much value to my group as possible, I will be posting live videos about marketing a book. Want to learn how to market your books? Click the Facebook image below.

 

 

2 Experts On Video and Visibility

If you’re not in the game of video, you’re likely on an uphill climb for visibility. Beyond a shadow of a doubt, video is one of the best ways to build trust from your market.

Two of my colleagues have been using video very effectively for many years. Denise Wakeman and Brian G. Johnson both know the power (and profit) of video marketing.

Here's what Denise Wakeman has to say about  The First Step for Developing Your Video Marketing Plan

Nothing beats live video for creating buzz, engagement and amplifying your brand and message. You may also be considering using video for training, lead generation or customer support. As with developing any marketing strategy, you need to answer a few questions first:

  1. What’s the outcome you want to achieve by using video?
  2. Which video platforms will help you best achieve your desired outcomes?
  3. Which platforms does your audience spend the most time on?
  4. What resources do you have to create video?
  5. What do you want your viewers to do after watching your videos?

If you’re new to video, my suggestion is to keep it easy when you start. You don’t need to invest in expensive equipment right away. Use a webcam and your smartphone to learn the video tools you want to use to kick off your video adventure.

Denise Wakeman
Online Business Strategist

brianBrian G. Johnson is a master at using video to drive visibility, trust and traffic.

Here’s what he has to say about his experience.

For more than nine years I've been leveraging the power of video to drive visibility, trust and traffic and you can do the same! Today smart phones have made the process of creating and publishing video easy and with this simple tip you can ensure that videos you publish reaches a bigger audience.

By uploading videos that are optimized for YouTube search you create an archive of videos that are found months and years after you hit the upload button. If that is, you pay attention to what YouTube users are searching for and you incorporate those phrases into your videos, here's how.

Target YouTube Keyword Phrase

Prior to creating a video for my YouTube channel: YouTube.com/BrianGJohnsonTV I always research YouTube to understand the exact phrases that YouTube users are searching for when looking for videos similar to what I'll be creating.

When a YouTube user searches the site YouTube will provide search “suggestions” that I can target. Access these search suggestions by searching YouTube and you'll access a list of “suggested search terms”.

These suggestions are the very words and phrases that people are searching for on YouTube. I do this prior to creating any video, as it allows me to incorporate these words and phrases into the video I will create.

Incorporating The Target Phrase Into The Video

Once I have identified my target keyword phrase I mention that very phrase at the beginning of my video. Here's an example for a recent video:

“Are you wondered how to ethically influence people?”

I mention the phrase right at the beginning of the video. If a YouTube user searches for that phrase “how to influence people” and lands on my video, I want them to know in seconds that I'm going to give them exactly what they want.

Incorporating the Target Phrase Into YouTube Meta Data

Next, I create a short title for my video based on my target phrase. Simply add your target phrase into the title of your video. Next, I create a list of phrases that again contain my target phrase and I add those phrases as “tags”. Lastly, I incorporate my target phrase into my video description and upload.

By the way, this content is known as YouTube meta data and it helps YouTube to better understand what you're video is about. Furthermore, by focusing on one specific keyword phrases your making it easy for YouTube to understand and thus rank your video for that very phrase.

These three steps can lead to more visibility and traffic, they certainly have for me. However, before I leave you I feel it's important to mention what's most important. That is to create engaging videos that keep users watching. Do that and as you upload new videos to YouTube you'll create a powerful YouTube channel that become a huge asset for your business.

#StakeYourClaim
#AmplifyYourMessage

Brian G. Johnson
YouTube.com/BrianGJohnsonTV