Authors: How to Effectively Use YouTube to Market Your books AND Position Your Expertise

I’ve had a YouTube channel for years. Until recently, I didn’t have a focused theme. I was all over the place uploading videos that addressed many topics.

Whatever struck my fancy, I would turn on my camera or iPhone and presto! a video was created.

Although some of my videos received thousands of views, the majority had under 100 views each.  Not a good return on investment for the time it takes to shoot a video and upload it.

The amount of work that goes into a video with 10 views compared to 10,000 views is the same.

This supports the philosophy to plan out marketing regardless of the avenues you choose.

YouTube is Powerful for Marketing

YouTube is one of the most powerful resources for marketing and visibility. However, as I discovered through careful analysis, it takes more, much more, than simply uploading videos.

My goal with my YouTube Channel and videos is to teach viewers how to market their books, sell more books and make more money in their business. With this in mind, I am adjusting my efforts to achieve greater results from my efforts. You will be well-served to do the same.

Be Clear on Your Purpose and Goals

To get the most out of your efforts you need to be extremely clear on the purpose of your channel.

You also need to optimize your videos with a few simple strategies including the title of your video, playlist names, description and call to action.

My focus is all about book marketing and sales. As I create content driven videos, my focus MUST be on the theme at hand. To do so will get me greater results and make it much easier for viewers to benefit from the content.

Video Title

Your title must appeal to your ideal viewer. Create a title that is accurate and clearly describes what people will see. If your videos are part of a series, or theme, add a common phrase  to the title.

For example, for my book marketing videos I start the title with either “Book marketing” or “Book marketing strategies.” This makes it much easier for those interested in book marketing to find the videos.

Playlists

The playlist feature keeps your videos organized in a way that they are easier to find for your viewer. A playlist is a collection of videos.

Viewers usually enjoy watching more than one video on a topic. Playlists allow them to do so with ease. Playlists allow you to organize your videos into easy-to-find sections.

Description

The video description is an important part of getting lots of views. Keep descriptions concise and compelling. Add in a link to your blog or website at the beginning of the description. Be sure to add in the http:// to the URL.

At the end of your description, add in a CTA – call to action. For example, if you have a giveaway that is directly related to the topic of the video, add that in at the end of the description. Granted, not everyone will take you up on the free offer, but even if 10% of viewers do, this can equate to lots of new subscribers over time.

Even though YouTube has a 5,000-character limit for descriptions, you don’t need to use all 5,000 characters. People want information fast and easy. Less is more in most cases.

Call to Action (CTA)

As the name implies, a CTA is designed to get viewers to take a specific action. You can have a CTA in the video and in the description. Admittedly, I have not utilized the CTA in videos as effectively as possible… until now. Moving forward, I plan to add a CTA to my videos, especially those about book marketing.

Something as simple as “Remember to subscribe to this channel” can result in your viewers taking action.

A CTA in your description can increase your subscriber list size by offering a high-value gift.

The bottom line is this, YouTube can be a great way to serve your market AND increase your influence. As with anything, the more strategic you are, the better.

Think through what you want to accomplish. It’s better to have fewer videos that are fully optimized rather than lots of videos that get you no results.

Subscribe to My YouTube Channel

If you're an author who wants great information on how to market your books, be sure to subscribe to my YouTube channel.

 

30-Day Marketing Challenges are GREAT for Authors

I've shared the story, many times, of my naivety when I wrote my first book. Like many authors, I thought all I needed to do was write a book and the rest would take care of itself.

Sales on my first books were minimal. Frustrated, I asked some very successful authors why I wasn't selling any books. The question they inevitably asked was, “What are you doing to market your book? What kind of visibility do you have?”

My blank stare and a, “Uhhh, haven't done much of anything to market the book,” gave them all the information they needed to determine why I had not sold more than a handful of books.

Ironically, I'd been in marketing for years, but had a disconnect when it came to marketing my books.

I erroneously believed the, “Build it and they will come,” myth.

Today, I look at the success of a book with a completely different lens.

Today I say….

Build it. Do all you can to let people know you built it. Be willing to sell it.

Interpretation… Write it. Market it. Sell it.

You MUST Be Visible

Authors need visibility… as do their books, IF they want to maximize their opportunities.

The more visible you are, the more books you'll sell. Yet, many authors continue to shy away from the spotlight.

Shying away from the spotlight means hiding out from potential readers. If your books are designed to help readers improve some aspect of their life, if you're not doing all you can to be visible, you're actually depriving people from tapping into your brilliance.

The first step to successful book sales is to accept you must become visible. One of the best ways to do this is commit to doing something every day for 30-days, without fail.

Getting Through the Clutter

In the past, gaining visibility was a lot tougher than it is today. Yet, today there is more noise and competition to contend with.

Even though it's easy to gain visibility, avoid a haphazard approach. This is the greatest benefit of a 30-day challenge.

I've participated in various types of challenges including health, nutrition, blogging, marketing and in a few days, I'm starting two video challenges.

I must admit, years ago when I participated in my first blogging challenge, I was all over the place with what I blogged about. Even though I did the challenge, I didn't get the results I got on my most recent 30-day Blogging Challenge.

Have a Plan

With the most recent blogging challenge, hosted by Paul Taubman and Danni Ackerman, I determined from Day One on a theme. I also decided what my long-term goal was with each post.

My primary focus was on book marketing. Not only was I clear on what I would blog about, I was also very, very clear that I would use the challenge as a way to build my subscriber list, get people in to my Power Up for Profits Facebook group and generate revenues.

Results

Had I not had a clear plan of what I wanted my end result to be, I likely would have had results that didn't come anywhere close what they are.

The Video Challenges

With both video challenges, I am very clear that again, I will focus on shooting video that teaches viewers about book marketing. I also know I can make a nice offer for something free that continues the training and dialogue on book marketing while building my subscriber list.

What I love about doing both challenges at the same time is how much it will stretch me. One challenge focuses on doing Facebook Live while the other is all about YouTube videos.

Facebook Live

Just like it sounds, Facebook Live is real time video. It's a great way to interact with viewers real time. You can have an open Q&A to engage viewers. This allows you to know what's on people's minds. You can read comments from those on the live view.

What's great is once the video is done, it can be posted on your Facebook wall or in a group you run for later viewing.

You may have only a few people on the live event, but after the fact you can have dozens, hundreds, even thousands of views.

Want to learn about FB Live and the 30 Day Challenge from Lou Bortone? Click here to check it out and join in. No cost to join.

Lou is making the opportunity irresistible. When you enroll before August 1st, Lou's throwing in his Facebook Live 101 course as a free bonus! (A $97 value – Yours FREE!)

How cool is that?

Tube Ritual

With a different focus on video, Tube Ritual is the brainchild of Brian G. Johnson. During the 30 days, Brian will be sharing ideas, insights and tips on how to get more engagement with your YouTube videos.

Here's the deal. This is not about using the same video for both platforms. Nope! It's about learning each platform and committing to doing videos for each.

What I love about Brian's challenge is this; if you are willing to make a minimal financial investment (under $20) you get a full YouTube training program with immediate access.

I've watched several of the training videos and am blown away by the information.

Go for the Gusto

If it were me, I'd register for both challenges. Oh! I did and I highly recommend you do too. Both Lou and Brian are masters at what they do. Each can teach you tons about video and video marketing.

If you're serious about your marketing, seriously join both. IMHO

30-Day Challenge to Promote a Book

There's nothing better the a good challenge to stay to course with your book marketing. However, it's not just about saying, “Buy my book.”

Nope. It's about using content from your book to come up with ideas.

Let's say you have a book on dog training. List 30 things you could teach dog owners about how to train their dogs. On the list you could have things like:

  • Unruly behavior
  • Reward based training
  • Digging
  • Jumping
  • Ball aggression
  • Positive reinforcement
  • Etc.

Map out how you want the information to unfold. Get a wall calendar and add a topic for each of the 30-days. Whether it be video or blogging, make a commitment that, no matter what, you get great content out to market for a 30-day period. No excuses!

Be sure to let people know where they can opt in for something like a checklist, report or a more in-depth video. When they opt-in, this is your opportunity to continue to create high value.

In your videos or blog posts you can include a link to your Amazon page. Or, you can send broadcast emails to those who opted in with a direct link to your book page on Amazon.

My Own Book Marketing

My memoir will be published at the end of 4th quarter this year. I plan to be very, very consistent with my marketing, both online and off. 30-day challenges offer me this opportunity.

Prior to that time, I'm using the challenges to build a community of potential book buyers. Yes, hopefully that's you.

Soon I am going to start a 30-Day BOOK CHALLENGE for members of my Power Up for Profits Facebook group.

In the meantime, to create as much value to my group as possible, I will be posting live videos about marketing a book. Want to learn how to market your books? Click the Facebook image below.

 

 

Why Smart Authors Use Video to Gain Massive Visibility for their Books

For years I’ve thought of writing a memoir. Over ten to be exact. For the past several months I’ve finally got serious about writing a memoir and am now working on the first rewrite.

It’s been an interesting process. Very different than writing a business book. Yet, there are similarities with writing a business book and a memoir.  Actually, it doesn’t matter what type of book you write, there are “must do’s” any author should pay attention to.

  • Focus
  • Writing time
  • Editing
  • Rewrite
  • Marketing
  • Sales

Most authors are on-board with the writing part, but not always with the rest. Some will write their first draft and leave it at that while moving on to their next manuscript. What a pity. This kind of behavior results in no book sales. None. Zilch. Zip.

Successful Authors Do This

You won’t find me, or any of the successful authors I know buying into this type of mindset. Not at all. Actually, the successful authors I know don’t miss the marketing piece. Nor do they wait until their book is done to put a solid marketing plan together.

Here’s a fact: the reason most books never sell more than $100 in the lifetime of the book is because authors give little, if any thought, to how they will market their books.

What I'm loving about my memoir, is knowing that most of how I've marketed my other books applies to marketing the memoir.

High Numbers on Amazon

One area I shine is getting high rankings on Amazon with every book I’ve ever published. Not sure how to do this? Get my FREE report – Hit #1 on Amazon at www.oneonamazon.com It’s chock full of great information designed to help you sell more books.

Maybe you prefer to join me for a webinar on the topic of Hitting #1. This is also FREE. Click Here 

Speaking of selling more books, did you know video is one of the best ways to promote your books? Not only that, video is a great way for you to build community.

The stronger your community, the more books you will likely get in the hands of eager readers aka raving fans.

Video Facts

Here’s a few fun facts about video…

FACT! Enjoyment of video ads increase purchase intent by 97% and brand association by 139% ­- Unruly 

FACT!  By 2018, 79% of all Content online will be Video ­- ReelSeo

FACT!  Social Video gets shared 1200% more than links & text combined ­- Brightcove

FACT!  96% of B2B organizations use video in some capacity, of which 73% report positive results to their ROI ­- ReelSeo

FACT! Smart entrepreneurs are getting in the game of using video to market their businesses.

Because I know how important video is to market yourself as an author AND your books, I’ve joined together with video expert, Jeany Park for a one day, in-person training in Portland, Oregon on September 12, 2017.

During this content-filled event, you will learn exactly what you need to do to create power-packed videos and get lots of visibility in front of your ideal clients and readers.

Information and registration at www.PowerUpThinkTank.com (5 spots left)

You will learn:

  • How to do DIY video yourself, and make it look professional
  • The right mindset behind visibility for video
  • How to write copy for video
  • How to brand yourself on video so you don't sabotage your business
  • Where to get the greatest results on visibility for your efforts
  • How to avoid the most common mistake entrepreneurs make when trying to become visible
  • Step-by-step implementation strategy to gain massive visibility
  • Hands-on video instruction, with YOUR SMARTPHONE

If you're an entrepreneur who is ready to gain lots of visibility through the power of video…this hands-on workshop is for you.  Information and registration at www.PowerUpThinkTank.com (5 spots left)

Jeany Park is the CEO and Founder of Compass Rose Video, a boutique videography agency based in Portland, Oregon, that helps small businesses to connect with their tribe and create massive lead generation by creating polished & effective marketing videos. She leads a team of talented videography professionals who are passionate and dedicated in their craft, and under Jeany’s leadership, partner with clients to help realize their vision into reality. Jeany started out as on camera talent for 15 years, was in the Acting Company of the Oregon Shakespeare Festival, and is also a certified Life Coach. She lives in West Linn with husband Geoff, who’s the CTO of Compass Rose, and with their daughter, Hannah, who’s a Junior at Oregon Episcopal School.

Kathleen Gage is a woman of a certain age who is known as the “no-nonsense, common sense” online marketing strategist, speaker, author, product creation specialist, and owner of Power Up For Profits. Kathleen works with other woman of a certain age who identify as conscious entrepreneurs who are ready to quit playing small in order that they can get their signature message out in a BIG way through speaking, writing, information products and a targeted online presence.

Her clients are driven by making a difference through their own unique voice. As an early adopter of online marketing, Kathleen is known for cutting through the fluff and helping people leave their sob stories behind so they can stop focusing on the past and start looking towards the future. She speaks and teaches about what she believes are the core elements of a successful life: accountability, integrity, honesty, and living with passion and hope.

Information and registration at www.PowerUpThinkTank.com (5 spots left)

2 Experts On Video and Visibility

If you’re not in the game of video, you’re likely on an uphill climb for visibility. Beyond a shadow of a doubt, video is one of the best ways to build trust from your market.

Two of my colleagues have been using video very effectively for many years. Denise Wakeman and Brian G. Johnson both know the power (and profit) of video marketing.

Here's what Denise Wakeman has to say about  The First Step for Developing Your Video Marketing Plan

Nothing beats live video for creating buzz, engagement and amplifying your brand and message. You may also be considering using video for training, lead generation or customer support. As with developing any marketing strategy, you need to answer a few questions first:

  1. What’s the outcome you want to achieve by using video?
  2. Which video platforms will help you best achieve your desired outcomes?
  3. Which platforms does your audience spend the most time on?
  4. What resources do you have to create video?
  5. What do you want your viewers to do after watching your videos?

If you’re new to video, my suggestion is to keep it easy when you start. You don’t need to invest in expensive equipment right away. Use a webcam and your smartphone to learn the video tools you want to use to kick off your video adventure.

Denise Wakeman
Online Business Strategist

brianBrian G. Johnson is a master at using video to drive visibility, trust and traffic.

Here’s what he has to say about his experience.

For more than nine years I've been leveraging the power of video to drive visibility, trust and traffic and you can do the same! Today smart phones have made the process of creating and publishing video easy and with this simple tip you can ensure that videos you publish reaches a bigger audience.

By uploading videos that are optimized for YouTube search you create an archive of videos that are found months and years after you hit the upload button. If that is, you pay attention to what YouTube users are searching for and you incorporate those phrases into your videos, here's how.

Target YouTube Keyword Phrase

Prior to creating a video for my YouTube channel: YouTube.com/BrianGJohnsonTV I always research YouTube to understand the exact phrases that YouTube users are searching for when looking for videos similar to what I'll be creating.

When a YouTube user searches the site YouTube will provide search “suggestions” that I can target. Access these search suggestions by searching YouTube and you'll access a list of “suggested search terms”.

These suggestions are the very words and phrases that people are searching for on YouTube. I do this prior to creating any video, as it allows me to incorporate these words and phrases into the video I will create.

Incorporating The Target Phrase Into The Video

Once I have identified my target keyword phrase I mention that very phrase at the beginning of my video. Here's an example for a recent video:

“Are you wondered how to ethically influence people?”

I mention the phrase right at the beginning of the video. If a YouTube user searches for that phrase “how to influence people” and lands on my video, I want them to know in seconds that I'm going to give them exactly what they want.

Incorporating the Target Phrase Into YouTube Meta Data

Next, I create a short title for my video based on my target phrase. Simply add your target phrase into the title of your video. Next, I create a list of phrases that again contain my target phrase and I add those phrases as “tags”. Lastly, I incorporate my target phrase into my video description and upload.

By the way, this content is known as YouTube meta data and it helps YouTube to better understand what you're video is about. Furthermore, by focusing on one specific keyword phrases your making it easy for YouTube to understand and thus rank your video for that very phrase.

These three steps can lead to more visibility and traffic, they certainly have for me. However, before I leave you I feel it's important to mention what's most important. That is to create engaging videos that keep users watching. Do that and as you upload new videos to YouTube you'll create a powerful YouTube channel that become a huge asset for your business.

#StakeYourClaim
#AmplifyYourMessage

Brian G. Johnson
YouTube.com/BrianGJohnsonTV

 

From zero opt-ins to 66% conversion rate with one change – video

Like many experts, I use Facebook advertising to drive traffic. In a recent campaign, I went from zevideo on pagero opt ins with one landing page to a 66% opt in rate with one simple change: adding video to the landing page.

We were targeting people who are NOT familiar with who I am or what I do. Without the video all they knew was someone “behind the curtain” wanted their name and email address.

With video, I became a real person to them. There was a much higher level of the know, like, trust factor.

From zero to 66%… that’s huge. Imagine if we hadn’t been willing to experiment with video on the landing page? We could have made all sorts of assumptions as to why people weren’t opting in.

The reality is this: video works.

Benefits of video :

  • Brand awareness
  • Easy to create
  • People become familiar with you and your message
  • You can build a loyal following

These are just a few benefits of using video in your overall marketing.

patI use video in many different ways – but one of my most favorite, and effective, are the impromptu videos I shoot with my I-phone. I use those to build the ‘know, like and trust’ factor. The content varies from health and wellness, through to public speaking tips, to travel recommendations.

These tend to be the videos that get the most interaction too – especially on FB. People like to see the real person.

Pat Mussieux
Business Consultant
www.hirepat.com

Not in the game of video yet? Perhaps this will convince you it’s time; according to comScore, an online engagement tracking company, just over 45% of internet users viewed at least one video per month, and the average user is exposed to an average of 32 videos per month.

That’s one per day. Chances are, it’s even more. Think of your own video viewing behaviors.

It’s likely when you’re looking for a quick solution to an immediate problem you go right to YouTube. One search likely brings up a boatload of videos specific to your issue.

Whether it’s a video showing how to bake a cake, a meditation video, how to change a dryer belt, or a proven book marketing strategy, video draws in viewers. Check out the number of views on a video by Debra Berndt-Maldonado.

video on 2

Many people avoid using video in their overall marketing for a few simple reasons.

  • They claim they don’t have the right equipment.
  • They freeze when the record light goes on
  • They don’t realize how much opportunity they are leaving on the table

louVideo accelerates the sales process and gets you results faster, because video builds ‘know, like and trust' better than any other marketing tool.

According to Aberdeen Group, “Video users grow revenue 49% faster than those who don't use video.”

Lou Bortone
www.loubortone.com/

According to MavSocial, in one survey conducted by Demand Metric and Ascend2, when it comes to making use of videos in marketing, video is the preferred form of content used for building brand awareness (52%). It is followed by lead generation (45%) and online engagement (42%).

These numbers are huge.

  • Cute puppies
  • Playful cats
  • Pranks
  • Brand awareness
  • Push button marketing.

All of these are reasons people shoot video. Another reason is that instant stars are born. With shows like The Voice, all of the contestant’s performances are immediately available online. More than one contestant became an overnight sensation due to the number of views and downloads their star-level performance received.

Again, if you’re not in the game of video, isn’t it time. You can get started shooting video with your phone. The quality of video we can get from our Smartphones is incredible.

Video makes you money.

feliciaUse video to create a connection by allowing your personality to shine through. Someone recently told me they love watching me because I’m fun and thought-provoking. That has brought me sales – because people are paying attention to me, especially on Facebook. Last week I was asked to share a product for a good friend, but already had my own emails scheduled.

Instead, I went onto Facebook and shared the information there and ended up on the leaderboard – that means I was one of the top affiliates in the promotion. Why? Because when people are watching your videos, and liking them, and commenting on them, Facebook shows more of your posts to more of your friends. They pay attention. And when they pay attention, they can see your messages about buying from you.

But that’s ONLY if they LIKE you. They get to like you by “you being you” on video. That's the secret sauce to how it all works. So be the you that you are in real life, whether that's fun and silly, thoughtful and serious, loving and sweet, helpful and friendly, or some mixture of all of the above! Be you!

Felicia Slattery
Communication and Public Speaking Consultant
www.signaturespeechsecrets.com

There are tools that make video management incredibly easy. My buddy, David Perdew, just released Simple Video Management System that makes managing your video simple. His system gets videos to play consistently across all browser and mobile devices AND you can effortlessly manage all your videos from one area.

Click here to get your own plug in.

Be watching for more video tips in upcoming posts.

No matter the industry… video works

Regardless of what industry you're in video can boost your visibility and engagement with your community.

For the last couple of days I've been at #BlogPaws2015. Wow! What a great experience. There are just about as many dogs, cats and ferrets as people.

With breakout sessions, keynote presentations, sponsors and networking opportunities, Blog Paws is the place to be.

One session was facilitated by my friend and colleague, Denise Wakeman. She shared great insights about using video in your marketing and branding. I loved her session and immediately found the desire to shoot a short video with Louie the French Dog.

Denise emphasized the importance of being willing to experiment and not worry about things being perfect.

This is an area lots of people get caught up in; they want things to be perfect. Truth be told, you're better off to get your content out to market on a regular basis. If perfectionism is in your nature, this is something you have to work through. Otherwise, while others are getting their message out, you're still tweaking, tweaking, tweaking your content.

If you tweak too much you will be left behind.

Have you watched this video?

Chances are you've received messages from friends saying, “You just have to see this!” while sharing the latest and greatest videos ranging from simple “how to” videos, cute animal videos, business training videos, spiritual videos, and everything in between.

There are incredible advantages to creating videos to spread your message to the masses. By far, videos are one of the best ways to build name recognition, create a following, become a recognized expert in your industry and so much more.

No one will argue that video is HOT! But what makes one video go super viral while others barely get seen? There is a definite formula for success.

There are billions of views every single day on YouTube. Then there are the videos hosted on websites, posted on social media and other video locations. It's mind boggling.

Imagine getting just a tiny bit of the daily views. 1/100th of 1% would be incredible for virtually anyone.

Let's assume you are creating business videos and you want lots of traffic. To get the most out of your efforts the following tips will make a huge difference.

1. Focus on current events. Videos that deal with current events and timely issues tend to do much better than those that are not relevant to what is happening in an industry, market or client-base.

2. Utilize keywords viewers search on. This is absolutely essential to the success of your video.

3. Controversy works. Think about the videos you are “drawn” to. Many likely have controversy as part of the appeal.

4. Make the videos engaging.

Not sure how to get the most out of your efforts. My buddy Lou Bortone definitely knows the latest and greatest about video creation and marketing. Actually, Lou is recognized as one of the earliest adopters of video and a world renowned and undisputed expert of video.

Lou created a short (get this) video series on how to create great videos; those that get watched, shared and create a buzz.

The video series is absolutely FREE so check it out while Lou has it available. Click here to access.

Do you know others who want to learn about video? Why not share this post with them by clicking any of the buttons below.

 

 

 

Using YouTube Videos for Online Marketing

Video is one of the best ways to get your message out. More every day experts are using video to reach their market, create value, train the clients and customers and position their expertise.

Do you know how to effectively use video? Watch this four minute video to learn how you can get the most out of your video marketing.

 


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