6 Ways to Gain Visibility

Being seen is one of the greatest challenges for today's entrepreneur. There's so much activity on line, how do you stand out?

Many people don't. They get lost in the shuffle.

Here are some questions to consider…

  • Are you struggling to be seen by potential clients?
  • Do you feel like there's so much “noise” in the marketplace, you get lost in the shuffle?
  • Looking to stand out in a big way?

If you said YES! it's time to be really clear about how you are spending your time online. If you're playing around on Facebook and Twitter without a clear plan, you likely waste a lot of time in your day that could be used to build your visibility and business.

It's not that playing around on social media is wrong, but if you are sacrificing the success of your business due to this, then there's a problem.

6 Ways to Gain Visibility

A few of the most common ways to gain visibility are:

  • Blogging
  • Live-streams
  • Facebook live
  • Tweeting with a strong opinion
  • Article marketing
  • Podcast and radio interviews
Although all of these are great, it's extremely important to have a strategic approach to what you are doing. Rather than haphazardly take action, be clear on the ROI – return on investment – of your efforts.

There is a Solution

Not sure how to do this? On Wednesday, January 10th, I'm hosting a one day event in Portland, Oregon called Rock Star Visibility. During this up close and personal event.
I'm going to share my best insights on how to become very well known in your market.

http://www.powerupforprofits.com/BeSeen

Here's why attending will benefit you. In the coming year, my focus is going to be gaining tons of visibility for my memoir. I've been working on the visibility plan for several months.

Anyone who attends will benefit from getting a “pull back the curtain” look at my plan.

I can assure you, the things you will learn are not entry level at all. This event is for those who are serious about visibility.

http://www.powerupforprofits.com/BeSeen

Ready to make 2018 your most visible year ever? Then you're ready for Rock Star Visibility.

Content marketing is dead… and other lies circulating online

Most experts are looking for ways to get seen in a big way. Showcasing your expertise can set you apart from all the other experts vying for the same market share.

A great way to showcase your expertise is to blog. However, blogging in and of itself can go only so far. In addition to posting information on your blog, it's essential to proactively promote the post.

One way to do this is to grab the permalink for a specific post and go to town spreading it around social media. Keep in mind, simply throwing the link up, like mud on the wall, will not get you the best results. Having a targeted approach will.

When you are targeted in your approach, your posts get picked up by other experts who may actually feature your writing. What could be better than to be put in front of new eyeballs?

Such was the case with a recent post of mine.

https://authoryourwebsite.com/…/weekly-top-articles-author…/

Is Content Marketing Dead?

I do a lot of content marketing. What's interesting is there are people who are touting the fact that content marketing is a thing of the past. “Content marketing is dead,” wrote one “expert.”

Really?!?! Not so. Content marketing is on the increase.

The thing you want to keep in mind is this; there are many formats for your content. Your job is to figure out what will get you the greatest ROI.

This is all about visibility. The more visible you are, the better.

Visibility creates opportunity. Just like having my posts picked up by other experts, you can do the same. However, you want to be consistent in your efforts.

Over the years, I've written thousands of articles, posts, tweets and social media posts. The reason I do have what appears to be lots of opportunity is because I've put lots of effort into my visibility.

Other lies

Some people will lead you to believe you don't have to be consistent with what you are doing. This is yet another lie of online marketing and gaining visibility. In truth, you should be doing something every single day to get your message out to market.

Let's go back to the blog example. When you blog, grab the permalink to the post. Distribute the permalink to various locations including Facebook, LinkedIn, Twitter, your subscriber list. You can also re-purpose your post into an article that is distributed to various article directories.

Do you have the visibility to create opportunities?

Want to learn how? Join me on January 10th in Portland, Oregon for my one day workshop – Rock Star Visibility. http://www.powerupforprofits.com/tranform2018

Rock Star Visibility – One Day Event Takes Portland by Storm

One of the most common mistakes I see authors, speakers and consultants make is to not focus on visibility. For some reason, they think all the need to do is have the “thing” such as a book, speech or service, and somehow, someway, people will discover them.

Not so! The fact is, you have to be very proactive in your efforts to gain visibility.

There's an art and science to gaining visibility. The art of visibility is something that most experts refine over time. They learn what does and does not work with their messaging.

They discover what social media platforms are best for their market.

They find out what media outlets are best targeted for their message.

The science of visibility is aligned with the art. It's a process of trial and error, analytics, stats, and feedback.

Because of the number of people who ask me how I've managed to gain so much visibility, I've put together a one day training that addresses the topic of Rock Star Visibility for Today's Entrepreneur.

One very underutilized tool is a media release aka press release.

To show you, real time, how I use media releases, here is the first of several for my upcoming event. Each will have a different slant (hook) and be distributed a minimum of two weeks apart.

Distribution will be in the Pacific Northwest in order to have a targeted approach. It will be sent via email, web pages, forms and other online means to television, radio, newspapers, monthly and weekly publications.

For Immediate Release

Rock Star Visibility for Today’s Entrepreneur One Day Workshop Takes Portland by Storm

Eugene, Oregon – October 30, 2017 – Business marketing strategist, Kathleen Gage, is hosting a one-day workshop that teaches entrepreneurs how to have rock star visibility.

For entrepreneurs ready to live up to your full potential and be seen in a BIG WAY, this workshop is for you.

FACT! The world is in a world of hurt. Now, more than ever, those willing to stand up and be heard are those who WILL change the world.

FACT! Taking time to plan the coming year increases your chances of success.

FACT! Visibility doesn't happen by chance, it happens by design.

FACT! The only way to do what you're here to do… in a big way… is to be SEEN in a big way!

Join Kathleen Gage for a one-day experience where you will learn exactly what you need to do to create power-packed visibility. The kind of visibility that makes you an in-demand speaker, author, consultant and entrepreneur.

http://www.powerupforprofits.com/tranform2018

During this deep-dive experience you will…

  • Learn how to gain massive visibility in your own backyard (perfect for anyone who doesn't want to get on a plane… ever again)
  • Understand how to become an in-demand media darling
  • Learn how to find great opportunities both online and off to solve the visibility puzzle once and forever
  • Discover the most powerful way to get in front of your sweet spot clients
  • Find out the one “true secret” for gaining incredible visibility while filling your client base with ideal clients (this one insight will be worth far more than the price of admission)
  • Have potential clients asking if they can hire you because of your market position and visibility
  • Increase revenues and profit margins due to rock star visibility
  • Be willing to bust out of old thinking and be seen for who you really are

In this power-packed event you will map out the coming 12 months in order to fully optimize your efforts. This is not a rah-rah event (although you will be inspired beyond measure)

This is the real-deal of strategically planning your success by planning your Rock Star Visibility!

Limited Seating. Tickets available at http://www.powerupforprofits.com/tranform2018

Kathleen Gage is a powerhouse woman of a certain age who is known as the “no-nonsense, common sense” speaker, author, marketing consultant, product creation specialist, and owner of Power Up for Profits.

Kathleen works with other women of a certain age who identify as conscious entrepreneurs ready to quit playing small in order that they can get their signature message out in a BIG way through speaking, writing, information products and a targeted online presence.

Her clients are driven by making a difference through their own unique voice.

Kathleen Gage’s memoir, Lost Soul, is scheduled for release in 2018. Her memoir is evident that no matter how far one falls, with grit, determination and commitment, anything is possible.

Although Kathleen is recognized as a top leader in her field, this wasn’t always the case. Kathleen made choices in her teens and early twenties that took her from a comfortable middle-class upbringing to a life of homelessness and being unemployable.

Kathleen Gage rose above seemingly insurmountable odds to become an award-winning business owner, bestselling author, Internet sales and marketing trainer, and highly sought-after keynote speaker.

As an early adopter of online marketing, Kathleen is known for cutting through the fluff. She speaks and teaches about what she believes are the core elements of a successful life: accountability, integrity, honesty, and living with passion and hope.

With more than 25 years of experience in sales, marketing, management, public relations, and promotions, Kathleen has consulted with and trained organizations such as the U.S. Marine Corps, Novus Corporation, and AT&T. She has acted in leadership and advisory capacities for many organizations, including being past president of the National Speakers Association Utah Chapter, past vice-chair and marketing chair for the Central Region Council for the Department of Workforce Services of Utah, and a member of the legislative council for the American Cancer Society of Utah.

Outside of her professional life, Kathleen can be found training for a marathon, walking her dogs, working in her many flower gardens, feeding her horses or playing a fierce game of cards. Kathleen is committed to healthy life in mind, body and spirit.

Contact:
Kathleen Gage
P.O. Box 551
Pleasant Hill, OR 97455
541.746.5551
Kathleen @ kathleengage (dot) com

 

 

 

 

Authors: If you write about prevention, of any type, now’s the time to market

No one wants to believe they will be impacted directly by tragedy. Yet, with all that’s happening around the globe, we’ve reached a point where it’s not if, but when, you will be impacted.

If you’re an author who writes about disaster preparedness, natural disasters or any number of trending topics, be sure to invest time in proactive marketing of your book(s).

How Readers Search

One of the first places someone searches out books on topics of interest is Amazon. If you’ve laid the foundation for your Amazon listing, author page and book description, readers are likely to find your book when they search for specific topics.

As of late, some of the top trending topics specific to current events are gun safety, hurricanes, floods, fires, and earthquakes.

Media outreach

If you’ve written a book on any one of these topics, now is the time to reach out to the media as a resource they can reach out to for accurate information.

A simple way to do this is search out breaking news stories. Trending stories are as close as Twitter, Google, and virtually any search engine.

Google Alerts

You can also set up a Google Alert on a specific topic. Google Alerts sends emails to you when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s) when you’ve requested updates.

To do so simply go to https://www.google.com/alerts, fill in the fields and you’re good to go.

Specifics to Finding Trends

A simple Google search with the key words, “Trending news stories” will bring up lots of listings where you can position your message. Every major news outlet stays on top of trends. You can also go to Twitter and find out what is trending for Twitter users.

For example, if you own a company that provides disaster relief insurance, there are plenty of current events that you could use to inform consumers.

There is so much going on locally and nationally, you won’t have to do more than a quick Google search to find plenty of opportunity to educate the public on various aspects of disaster relief and preparedness.

More than simply promoting your products and services, educate the public on how to prepare for disasters. This positions you as an authority and “go to” resource.

Timing is Everything

In order to get the most out of current events, get as much in place as possible in order to respond in a very timely fashion.

Preparation includes your website, blog, expert one sheet, interview questions, headshot, and any specific marketing material you will be asked for.

To save time in delivery of information, set up a page on your website. When you reach out to the media, you can include your media page link with your message.

Your information prevents unnecessary loss

This is not about taking unfair advantage of tragedy, but rather, it's about being a helpful resource.

One of the most important things for any author to keep in mind is this; your information can save loss on many levels. If you write about earthquake preparedness, imagine how beneficial your information will be to those in high risk areas.

If you write about animal safety during natural disasters, your information can save the heartache of the unnecessary separation of a pet from their family when people know how to protect the family pets and/or livestock.

Say you write about important items to take with you in case of an evacuation. A simple checklist you provide the market can be a huge benefit to potential readers of your articles, blog posts and books.

The time to develop your outreach strategy is before people need it. That way, when the time arrives they are searching for solutions during devastating occurrences, it’s likely your information will be readily available with a simple Google search.

Don’t wait to prepare. Do it now.

 

How I Got Invited to Write for an Incredibly High Traffic Blog

As an entrepreneur, I look for the most efficient way to market myself and my business. Two of the most effective are OPM and OEM.

  • OPM – Other People’s Money
  • OEM – Other Expert’s Markets

Both are great ways to increase your reach, while lowering your cost of marketing.

OPM can be through sponsorship dollars, co-op advertising, affiliate sales, and angel investors. According to an article on Inc.com, “There are different flavors of OPM from which to choose, and there are advantages and disadvantages to each. Depending upon the circumstances, some of forms of OPM may be easier to obtain or less costly than others. To minimize the cost, the entrepreneur must make strategic choices with respect to which category of OPM to seek, how much to seek and when to seek it.”

If funding is an issue for your business, consider collaborative efforts with OPM.

Another, somewhat underutilized powerhouse marketing strategy is OEM – Other Expert’s Markets. This is where you are invited into an established community to share your message.

It can be through webinars, teleseminars, summits, guest blogging, radio and podcast interviews.

Personally, I love OEM. When I’m invited to share my message with an established market, I gain instant credibility with that particular group of people.

The more visible you are, the more opportunity seems to come out of the woodwork.

Starting out

One of the best ways to create opportunities to get in front of someone else’s community is through proactive content marketing. Simply put, content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not overtly promote a brand but is intended to position expert status and/or generate interest in a brand.

The more high value the content is you distribute online, the easier it is to generate opportunities to get in front of other expert’s markets. In addition, you will find organizations seek out experts who do have a lot of outstanding content online.

Even if you are not sought out directly, you may subscribe to services that inform you of various opportunities. Or, perhaps you belong to organizations that offer the opportunity for members to gain visibility through their content marketing.

Make it Easy to Say Yes!

When these opportunities show up, it’s easier for someone to say yes to you, whether it be for an interview, an article for the ezine, a spot in an expert summit or a featured post on their blog when you have various types of content readily available. This gives the decision maker the chance to evaluate the risk of putting you (and your message) in front of their audience.

When I started online, back in the late nineties, I constantly searched out opportunity. Often, I was told no. Fast forward twenty years and the conversation is very different. More times than not, I am sought out to contribute. The primary reason for this is due to the amount of content I have online.

A quick Google search will bring up listings of interviews, summits, articles, blog postings and books I’ve contributed to. I’m a relatively low risk for someone seeking an expert with my background and perspective.

I don’t say this to impress anyone, but to impress upon you the importance of starting today to get your content out to market.

Two recent opportunities

Your Pursuit of Purpose Summit

What an amazing opportunity I was presented with when Ben Stein reached out to me. He said he had seen a few of my interviews, read lots of my content and felt I would be a great fit for this event.

Had I not had so much content online, he likely would not have found me. Content marketing is a powerful, powerful strategy.

http://www.yourpursuitofpurposesummit.com/kgage

eWomen Network Featured Blog Post

I’ve been a member of eWomen Network, the largest online women’s community of its kind. Boasting membership of thousands of professionals from around the globe, there’s a lot to be gained by being featured on the organization’s blog.

When the call for contributors crossed my desk, I wasted no time responding. After checking me out online, the editor quickly got back to me, officially inviting me to contribute.

Had I not had lots of content online, including on my own blog, it’s likely I would not have had such a positive response.

In both these cases, my success resides in the amount of my content one can easily find. In truth, I’m a very low risk to anyone who extends an invitation.

https://www.ewomennetwork.com/blog/ewomennetwork-1/post/how-i-turned-my-big-hairy-audacious-goal-into-a-reality-124

The best part of all is this; both opportunities allow me to increase my market reach, drive traffic to my blog, mention my books and increase my credibility.

It’s simple mathematics. OEM increases opportunity.

Where to start

I started my content marketing journey like others, at the beginning. By sticking with it, I am now able to fully enjoy the power of OEM.

With vision, time and commitment, you can too.

If you’re in the beginning stages of utilizing content marketing, the best thing to do is have a targeted and consistent approach.

Each day, post something. Whether it be a video, article, blog post, an interview or excerpts from a book you’ve written, or are writing, take daily action.

Here’s a simple checklist of activities.

  • Article directories
  • Social media posts
  • YouTube videos
  • Blogging on your blog
  • Guest blogging

Again, make a commitment to take one action per day and more if possible. Do this for the next 30 days and watch what happens.

 

 

Authors: How to Effectively Use YouTube to Market Your books AND Position Your Expertise

I’ve had a YouTube channel for years. Until recently, I didn’t have a focused theme. I was all over the place uploading videos that addressed many topics.

Whatever struck my fancy, I would turn on my camera or iPhone and presto! a video was created.

Although some of my videos received thousands of views, the majority had under 100 views each.  Not a good return on investment for the time it takes to shoot a video and upload it.

The amount of work that goes into a video with 10 views compared to 10,000 views is the same.

This supports the philosophy to plan out marketing regardless of the avenues you choose.

YouTube is Powerful for Marketing

YouTube is one of the most powerful resources for marketing and visibility. However, as I discovered through careful analysis, it takes more, much more, than simply uploading videos.

My goal with my YouTube Channel and videos is to teach viewers how to market their books, sell more books and make more money in their business. With this in mind, I am adjusting my efforts to achieve greater results from my efforts. You will be well-served to do the same.

Be Clear on Your Purpose and Goals

To get the most out of your efforts you need to be extremely clear on the purpose of your channel.

You also need to optimize your videos with a few simple strategies including the title of your video, playlist names, description and call to action.

My focus is all about book marketing and sales. As I create content driven videos, my focus MUST be on the theme at hand. To do so will get me greater results and make it much easier for viewers to benefit from the content.

Video Title

Your title must appeal to your ideal viewer. Create a title that is accurate and clearly describes what people will see. If your videos are part of a series, or theme, add a common phrase  to the title.

For example, for my book marketing videos I start the title with either “Book marketing” or “Book marketing strategies.” This makes it much easier for those interested in book marketing to find the videos.

Playlists

The playlist feature keeps your videos organized in a way that they are easier to find for your viewer. A playlist is a collection of videos.

Viewers usually enjoy watching more than one video on a topic. Playlists allow them to do so with ease. Playlists allow you to organize your videos into easy-to-find sections.

Description

The video description is an important part of getting lots of views. Keep descriptions concise and compelling. Add in a link to your blog or website at the beginning of the description. Be sure to add in the http:// to the URL.

At the end of your description, add in a CTA – call to action. For example, if you have a giveaway that is directly related to the topic of the video, add that in at the end of the description. Granted, not everyone will take you up on the free offer, but even if 10% of viewers do, this can equate to lots of new subscribers over time.

Even though YouTube has a 5,000-character limit for descriptions, you don’t need to use all 5,000 characters. People want information fast and easy. Less is more in most cases.

Call to Action (CTA)

As the name implies, a CTA is designed to get viewers to take a specific action. You can have a CTA in the video and in the description. Admittedly, I have not utilized the CTA in videos as effectively as possible… until now. Moving forward, I plan to add a CTA to my videos, especially those about book marketing.

Something as simple as “Remember to subscribe to this channel” can result in your viewers taking action.

A CTA in your description can increase your subscriber list size by offering a high-value gift.

The bottom line is this, YouTube can be a great way to serve your market AND increase your influence. As with anything, the more strategic you are, the better.

Think through what you want to accomplish. It’s better to have fewer videos that are fully optimized rather than lots of videos that get you no results.

Subscribe to My YouTube Channel

If you're an author who wants great information on how to market your books, be sure to subscribe to my YouTube channel.

 

30-Day Marketing Challenges are GREAT for Authors

I've shared the story, many times, of my naivety when I wrote my first book. Like many authors, I thought all I needed to do was write a book and the rest would take care of itself.

Sales on my first books were minimal. Frustrated, I asked some very successful authors why I wasn't selling any books. The question they inevitably asked was, “What are you doing to market your book? What kind of visibility do you have?”

My blank stare and a, “Uhhh, haven't done much of anything to market the book,” gave them all the information they needed to determine why I had not sold more than a handful of books.

Ironically, I'd been in marketing for years, but had a disconnect when it came to marketing my books.

I erroneously believed the, “Build it and they will come,” myth.

Today, I look at the success of a book with a completely different lens.

Today I say….

Build it. Do all you can to let people know you built it. Be willing to sell it.

Interpretation… Write it. Market it. Sell it.

You MUST Be Visible

Authors need visibility… as do their books, IF they want to maximize their opportunities.

The more visible you are, the more books you'll sell. Yet, many authors continue to shy away from the spotlight.

Shying away from the spotlight means hiding out from potential readers. If your books are designed to help readers improve some aspect of their life, if you're not doing all you can to be visible, you're actually depriving people from tapping into your brilliance.

The first step to successful book sales is to accept you must become visible. One of the best ways to do this is commit to doing something every day for 30-days, without fail.

Getting Through the Clutter

In the past, gaining visibility was a lot tougher than it is today. Yet, today there is more noise and competition to contend with.

Even though it's easy to gain visibility, avoid a haphazard approach. This is the greatest benefit of a 30-day challenge.

I've participated in various types of challenges including health, nutrition, blogging, marketing and in a few days, I'm starting two video challenges.

I must admit, years ago when I participated in my first blogging challenge, I was all over the place with what I blogged about. Even though I did the challenge, I didn't get the results I got on my most recent 30-day Blogging Challenge.

Have a Plan

With the most recent blogging challenge, hosted by Paul Taubman and Danni Ackerman, I determined from Day One on a theme. I also decided what my long-term goal was with each post.

My primary focus was on book marketing. Not only was I clear on what I would blog about, I was also very, very clear that I would use the challenge as a way to build my subscriber list, get people in to my Power Up for Profits Facebook group and generate revenues.

Results

Had I not had a clear plan of what I wanted my end result to be, I likely would have had results that didn't come anywhere close what they are.

The Video Challenges

With both video challenges, I am very clear that again, I will focus on shooting video that teaches viewers about book marketing. I also know I can make a nice offer for something free that continues the training and dialogue on book marketing while building my subscriber list.

What I love about doing both challenges at the same time is how much it will stretch me. One challenge focuses on doing Facebook Live while the other is all about YouTube videos.

Facebook Live

Just like it sounds, Facebook Live is real time video. It's a great way to interact with viewers real time. You can have an open Q&A to engage viewers. This allows you to know what's on people's minds. You can read comments from those on the live view.

What's great is once the video is done, it can be posted on your Facebook wall or in a group you run for later viewing.

You may have only a few people on the live event, but after the fact you can have dozens, hundreds, even thousands of views.

Want to learn about FB Live and the 30 Day Challenge from Lou Bortone? Click here to check it out and join in. No cost to join.

Lou is making the opportunity irresistible. When you enroll before August 1st, Lou's throwing in his Facebook Live 101 course as a free bonus! (A $97 value – Yours FREE!)

How cool is that?

Tube Ritual

With a different focus on video, Tube Ritual is the brainchild of Brian G. Johnson. During the 30 days, Brian will be sharing ideas, insights and tips on how to get more engagement with your YouTube videos.

Here's the deal. This is not about using the same video for both platforms. Nope! It's about learning each platform and committing to doing videos for each.

What I love about Brian's challenge is this; if you are willing to make a minimal financial investment (under $20) you get a full YouTube training program with immediate access.

I've watched several of the training videos and am blown away by the information.

Go for the Gusto

If it were me, I'd register for both challenges. Oh! I did and I highly recommend you do too. Both Lou and Brian are masters at what they do. Each can teach you tons about video and video marketing.

If you're serious about your marketing, seriously join both. IMHO

30-Day Challenge to Promote a Book

There's nothing better the a good challenge to stay to course with your book marketing. However, it's not just about saying, “Buy my book.”

Nope. It's about using content from your book to come up with ideas.

Let's say you have a book on dog training. List 30 things you could teach dog owners about how to train their dogs. On the list you could have things like:

  • Unruly behavior
  • Reward based training
  • Digging
  • Jumping
  • Ball aggression
  • Positive reinforcement
  • Etc.

Map out how you want the information to unfold. Get a wall calendar and add a topic for each of the 30-days. Whether it be video or blogging, make a commitment that, no matter what, you get great content out to market for a 30-day period. No excuses!

Be sure to let people know where they can opt in for something like a checklist, report or a more in-depth video. When they opt-in, this is your opportunity to continue to create high value.

In your videos or blog posts you can include a link to your Amazon page. Or, you can send broadcast emails to those who opted in with a direct link to your book page on Amazon.

My Own Book Marketing

My memoir will be published at the end of 4th quarter this year. I plan to be very, very consistent with my marketing, both online and off. 30-day challenges offer me this opportunity.

Prior to that time, I'm using the challenges to build a community of potential book buyers. Yes, hopefully that's you.

Soon I am going to start a 30-Day BOOK CHALLENGE for members of my Power Up for Profits Facebook group.

In the meantime, to create as much value to my group as possible, I will be posting live videos about marketing a book. Want to learn how to market your books? Click the Facebook image below.

 

 

Authors…Viral Marketing Is Easier Than Ever…If you know what to do

When my first book was published, there was no such thing as online viral marketing, social media marketing or the Internet, as we know it today. It simply didn’t exist.

Getting the word out about your books was costly and, oftentimes, not very effective.

Authors often went unnoticed, simply because they didn’t have the knowledge or financial resources to do effective marketing campaigns.

Fast forward to today. The marketing playing field has been leveled. Now virtually anyone can gain massive visibility for his or her work.

Whether it be books, teleseminars, webinars or live events, opportunities for authors are limited merely by one’s desire to put the effort into spreading the word about what you have to offer.

Enter viral marketing

Viral marketing is a method of Internet marketing that attempts to make content so interesting that viewers will pass blog posts, videos, images and social media posts along to others.

More than ever, stars are born based on uniqueness of content posted online. A book can go from a virtual unknown to bestseller status in record time through the power of viral marketing.

However, it does take work. Lest you think no effort is involved with the process, think again.

The obvious work is in the writing and publishing of the book. Then there’s the actual marketing followed by consistent effort.

Community of Raving Fans

Consider what opportunities the book can create such as building a list of raving fans, opening doors for speaking gigs, consultation contracts and the obvious, the revenues to book can generate. Then there are the media opportunities.

The benefit to a viral marketing is unparalleled due to their work being viewed by potentially millions of eyeballs.

Many authors have not thought through the process of where their works can be viewed other than the obvious, Amazon.

Smart authors are well served to take the viral power of the internet into their own hands. This doesn’t mean the author must do all the work themselves.

There are countless choices of virtual assistants, support teams and other individuals who specialize in aspects of online marketing. Whether it be someone to post your information on social media, help with video marketing or secure interviews for you, the author, when done right, you can focus on your writing, while someone on your team does the push marketing.

Even one mention online has the potential to gain traction in many locations such as Twitter, LinkedIn, Facebook, Google+, Pinterest, YouTube and a raving fan's blog.

Checklists Make The Process Easier

The best thing to do is have an actual checklist of what needs to be done every time you want to proactively market your work. Click the image of the Book Accelerator list for immediate, no opt-in access.

What you see below is a great place to start your viral marketing process. To have something this simple is better than having nothing. You can get more elaborate as you get more comfortable with the process of doing all you can to get on the viral train.

  • Blog post
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Slideshare
  • Google+
  • YouTube Video

In the past, authors had to depend on limited avenues to get their work out. Today, it’s merely a matter of focus, commitment and proudly saying to the world: “Hey, I’ve got some creative content here. Listen (look) up. You’re going to love this.”

Are you willing to put the effort into your content going viral? If so, it’s never been a better time to do so.

 

 

 

 

 

Authors… which of these fears do you have when it comes to speaking?

A member of a Facebook group I belong to posed a question about fears to do with speaking.

Things like fear of forgetting what you were saying, fear of being judged, fear of being misunderstood, fear of failure and fear of success.

The list consisted of well over a dozen fears.  This got me thinking about my nearly 25 year speaking career.

As an expert who speaks as a way to influence, inspire, enroll clients into consulting programs and sell  books and information products, I would be doing myself, and my market, a huge disservice if I let fear hold me back from getting on the platform.

Not so Fast Bucko!

Prior to embracing my desire to become a speaker, fear stopped me from getting on the platform.

My greatest fear was making a fool of myself. Fear of failing on the platform was also ever looming. There were others, but these were the biggest fears. Yet, I made a decision not to let fear hold me back.

Simply making the decision to speak did not miraculously remove all fear. Nope, I had to work through the fear by working at the craft of speaking.

Fast forward to today… Fear of failure and/or success is nonexistent at this point. Maybe it's age… maybe experience… maybe I’ve dealt with these fears, but they simply don’t enter my realm of thinking.

However, being a professional speaker for so many years, I’ve had the opportunity to work through a wide variety of fears.

Plenty of Time For Mistakes

In 25 years, I've had plenty of things go wrong while speaking. Windows breaking, electricity shutting down, people falling asleep, people walking out, a group of drunk tow truck drivers (they were off the clock) booing me and yelling, “Get that woman off the stage,” having the flu so bad I had to leave the room several times throughout the day long workshop and on and on.

I've also had standing ovations, people tell me I've changed their lives, people who enrolled in my private programs because of what they heard while I spoke and I've made incredible money on the platform.

Good Outweighs Bad

The good outweighs the bad. No two ways about it. Especially being able to inspire people. I’m very clear that my purpose while on the platform is to help audience members have a shift in perception, look at their own limiting thoughts, and be inspired to do what they are in this life to do… whatever that may be.

7 Ways to Get Through the Fear of Speaking

1. Determine what you're really afraid of

Often, fear resides more in our imagination than in reality. What are you actually afraid of? Once you are aware of the cause, you can do something about it.

2. Practice

No two ways about it, practice helps to minimize fear. I've talked to inexperienced speakers who say, “I like winging it.” Amateurs wing it. Professionals respect their audience enough to practice. This does not mean you need to memorize your talk, but put effort into making it the best it can be.

Granted, the more years of speaking you have under your belt, the less time you need to put into practice. Yet, practice is a great practice.

3. Join Toastmasters

Toastmasters is an outstanding organization for those who want to sharpen their leadership, speaking, presentation and communication skills. There are groups, called clubs, all over the world. I went to my first Toastmasters meeting in 1993. I got the bug to speak from that point forward. There was no going back.

4. Surround yourself with a peer group of speakers

There's nothing quite like hanging out with people who have similar interests as you. Regardless of what your interest is, finding like-minded people you can surround yourself with can only help you to improve. In addition, when fear shows up, you have people to talk to who will do more than say, “You need to get over it.” They will likely say, “Let's look at what's causing the fear and what you can do to get to the other side of fear.

5. Learn from experts

If you really want to stretch yourself, learn from speakers who are considered experts in speaking. Why? Because it's likely you'll discover the very thing you are going through, they did too. The main difference between the experts and everyone else is this; experts stuck with it… in spite of, or maybe because of, fear.

6. Speak … and then speak some more

The best way to get through the fear of anything is to do it again and again and again. Speaking is no different. The better you get, the less likely you will have the kind of fear that is designed by your EGO to quit. Don't do it. Keep going. Learn and know this; there are those who need to hear your message.

7. Accept you will never meet everyone's approval

This one is HUGE! Some people erroneously believe that if they just try hard enough, everyone will approve of what they say, their speaking style and their philosophy. I'm here to tell you, you will meet with those who want nothing to do with hearing you and those who will travel long distances to hear your talk. If you are true to who you are, you will likely create a community of people who really appreciate what you do.

Fear is Ready to Rear Its Ugly Head

In 2018, I'll be traveling around to promote my memoir. If I were to say I have no fear about this, I would be lying. My book is a big reveal of many things that will surprise, amuse, shock, and inspire readers and audience members.

Yet, the main message of my book is this; no matter where you’ve been, you don’t have to stay there. No matter what has stopped you, you can change your life for the better.

I long ago learned, I can play it safe and not do things I'm afraid of, thus never knowing what my full potential is.

Or… I can deal with the fear head-on and be amazed at what is possible in one person’s lifetime.

The choice is mine. The choice is yours.

What will you choose?

Ready to have amazingly profitable events and sell lots of books? Click here to get my FREE program you will have SIX of the most Cheat Sheets and Checklists you need to make your speaking as profitable as possible.

 

You Can’t Please Everyone… So Why Are You Trying So Hard To Do So?

Whether you’re an author, speaker, consultant or entrepreneur, if you’re at all visible online, you open yourself up to criticism, unsolicited feedback and sometimes, weirdos. I wish I could say the negative and weirdo stuff will never happen to you, but it does.

I don’t know if was mercury in retrograde, the way the wind was blowing or due to sending out more updates than usual, but a few days ago I received several messages from people on my subscriber list.

Before I share what their  messages were about, let me set the stage for why I sent so many emails in a short period of time.

Challenges Work

Recently, I joined The Ultimate Blog Challenge – a 30-day writing challenge – hosted by Paul Taubman and Danni Ackerman. I joined to be a part of a community of people who all want to write and distribute lots of great content online via their blogs.

Check it out at https://www.facebook.com/groups/UltimateBlogChallenge/

What I like most about the challenge is the community involvement and the support from Paul and Danni.

Within days of starting the challenge, I noticed an increase in blog traffic, I generated revenues as a direct result of the posts and increased my readership because of blogging daily.

To get the most traction for my efforts, I've made sure to post the permalink to the posts on various social media channels and, as mentioned, I sent update emails to my subscribers.

Feedback Abounds

I’ve been pleasantly surprised with the number of positive private messages I’ve received from several of my email subscribers about my increased posting. Yet, I’ve also received messages from a few readers not so pleased with my update messages.

Feedback has been everything from, “Oh my gosh! I'm loving getting the daily updates. The content is so useful.” to “You are sending too many updates. Please only send me messages once a week.” to “I can't believe you would actually have a pop up box on your blog. You're better than that. It's like you're begging for business. Tone it down sista!”

I read and respond to the good and bad.  I do consider if what the person is saying is valid enough to make any changes in the way I do things. More times than not, a change is not in order.

What I found interesting is this; within an hour of getting the message about pop up boxes, I read posts on a few blogs I am a huge fan of. All are blogs that have a huge following, are written by industry experts and have great content. All also have pop up boxes.

Some are in the internet marketing space. Some, health and fitness. Others, the book marketing space.

Ironically, I was not at all bothered by the pop up boxes, nor did I feel like the blog owner was begging for business. Nor would I ever think to ask them to tone it down.

I smiled as I saw the boxes appear. I'm sure they get similar conflicting messages from their subscribers.

Avoid Changing Who You are Based on Someone Else's Opinions

I also found the comment, “Tone it down sista!” interesting. From childhood, many of us have had people tell us to get in line, behave, don’t rock the boat, tone it down. There comes a day we realize “not toning it down” is what make us who we are.

Many of the most successful people in the world, in a variety of fields, are the ones who refused to tone it down. And likely, they were told to do so many, many times.

But I digress… the fact is, pop up boxes work. Sure, not everyone likes them, but no matter what you do, you won’t please everyone. It’s impossible to think you can. Yet, some people do try to please everyone. They make changes to their business model, online marketing or content development based on feedback from one or two people.

My goal is to ALWAYS create massive value for my community. In this, I know I cannot please everyone.

If you are going to be visible online, as a speaker or as an author, you better have broad shoulders, not take things personally and avoid basing your choices on one or two comments.

Sure, if you get lots of negative messages in a short period of time, it’s well worth considering a change.  But for the most part, you need to avoid a knee jerk reaction to negative comments. By the same token, don’t assume one good comment means you are on track.

All of this is a process. It’s about testing, adjusting, analyzing and making changes that are in the best interest of your community.

Amazon Opens Us Up to a Lot of Feedback

One place feedback is open for public scrutiny is on Amazon. Book reviews are visible for all to see.

Recently, I published an eBook – Blog Book Tours. The book received a few reviews. Two were very positive and one was a 1 Star by someone who didn’t even read the book. They rated the book at a one due to a typo in the description and the Look Inside Feature.

I immediately fixed the typo in the description, but have yet to fix the one inside. I had to look at the amount of time I wanted to put into the fix of a 99-cent eBook. Not that I like having a mistake in the book, but it's about ROI. The world is not going to fall apart due to one typo in the Look Inside Feature of the book.

What I learned years ago is to take criticism as it is given. Is it constructive or is it simply someone blowing smoke?

Here’s what to do when you get feedback…

Don’t Take It Personally

Everyone has received feedback. How someone feels about your book, info product, presentation, consulting style may have nothing to do with you being inferior or the person not liking you. It’s a chance to look at your part in something and if it makes sense, make a change just like I did with the typo in my Amazon Kindle Book description. The person gave me valid feedback and I took appropriate action.

Consider the Source

Is the feedback coming from a reliable source? Are they someone whose opinion you respect? Do they know the full story?

Look at it From the Other Person’s Perspective

I like to ask myself the question, “I wonder what their positive intention is in giving me this feedback?” Often, someone is trying to help when they give feedback. Yet, their feedback may be based on outdated information. For example, when I chose to let go of wearing business suits, I had a few older relatives who said, “It’s not professional to not wear business suits.” These were people in their 80’s who, in their day, you had to wear a suit to be considered professional. The intention was sincere, the timing outdated.

Respond Without Being Defensive or Snarky

Whenever we get feedback that is way off in left field, wrong or just plain strange, the temptation is to become defensive or respond in a very snarky way. Resist the temptation. As mentioned previously, consider the source. Are they someone who is critical of most people? In the case of a reviewer on Amazon, are most of their reviews low? If so, it may just be their personality. If not, be willing to consider the feedback as valid.

Consider the Long-Term

Comments made online are often permanent. Before doing anything, consider that what you put online lasts virtually forever. Rather than immediately responding to criticism, think in terms of how you will feel if you see your response a week, month or year down the road. Not only how you will respond, but how will others think of you based on what they find you posted at any point in time.

The bottom-line is this, feedback helps us improve, when it’s worth listening to. As you gain more visibility, you do open yourself up to increased feedback. Some good and some not so good.

Keep an open mind, consider the source, and determine if a change is in order.

However, don’t let one person’s opinion of you stop you from being who you are. Play full out, be who you are and do what you are here to do…make a difference.

Facebook Group

Did you enjoy this post? If yes (or no) please leave your comments. To get more involved in my community, be sure to join the Power Up for Profits Facebook Group. Click here.

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