Content marketing is dead… and other lies circulating online

Most experts are looking for ways to get seen in a big way. Showcasing your expertise can set you apart from all the other experts vying for the same market share.

A great way to showcase your expertise is to blog. However, blogging in and of itself can go only so far. In addition to posting information on your blog, it's essential to proactively promote the post.

One way to do this is to grab the permalink for a specific post and go to town spreading it around social media. Keep in mind, simply throwing the link up, like mud on the wall, will not get you the best results. Having a targeted approach will.

When you are targeted in your approach, your posts get picked up by other experts who may actually feature your writing. What could be better than to be put in front of new eyeballs?

Such was the case with a recent post of mine.

https://authoryourwebsite.com/…/weekly-top-articles-author…/

Is Content Marketing Dead?

I do a lot of content marketing. What's interesting is there are people who are touting the fact that content marketing is a thing of the past. “Content marketing is dead,” wrote one “expert.”

Really?!?! Not so. Content marketing is on the increase.

The thing you want to keep in mind is this; there are many formats for your content. Your job is to figure out what will get you the greatest ROI.

This is all about visibility. The more visible you are, the better.

Visibility creates opportunity. Just like having my posts picked up by other experts, you can do the same. However, you want to be consistent in your efforts.

Over the years, I've written thousands of articles, posts, tweets and social media posts. The reason I do have what appears to be lots of opportunity is because I've put lots of effort into my visibility.

Other lies

Some people will lead you to believe you don't have to be consistent with what you are doing. This is yet another lie of online marketing and gaining visibility. In truth, you should be doing something every single day to get your message out to market.

Let's go back to the blog example. When you blog, grab the permalink to the post. Distribute the permalink to various locations including Facebook, LinkedIn, Twitter, your subscriber list. You can also re-purpose your post into an article that is distributed to various article directories.

Do you have the visibility to create opportunities?

Want to learn how? Join me on January 10th in Portland, Oregon for my one day workshop – Rock Star Visibility. http://www.powerupforprofits.com/tranform2018

How is it that Maya Angelou and SARK wrote so many books?

What would Maya Angelou do? What would SARK do?

They would write. That's what they do. (Well, that's what Maya DID) SARK still writes.

Is it luck that SARK is a best-selling author & artist, with over 17 titles in print and well over 2 million books sold?

Is it luck that Maya Angelou wrote several dozen works that equated to millions of books being sold?

I think not. What I know to be true is this; accomplishing anything takes time, commitment, effort and discipline.

What Choice are You Making?

When you make a choice to do one thing, conversely you make a choice not to do something else.

When I'm writing a book, I am willing to give up a couple hours a night sleep in order to complete a book. Often, my natural sleep patterns shift with me waking up at one or two in the morning.

When I do wake I can choose to stay in bed or I can choose to get up, turn on my laptop and download whatever information is trying to come through me.

What I know to be true for me is this; I am very happy when I'm writing. Especially if I'm writing something that will eventually become a book.

For years, I've talked about writing a memoir. And for years, talk was about all I did. Periodically, I would make a feeble attempt at starting my memoir.

A Light Bulb Moment

When I finally got serious about the book, there was no room for excuses. It happened at a recent conference I attended.

It was for Platinum members of EWomenNetwork. Founder, Sandra Yancey, shared her personal insights regarding strategies she implements to accomplish more in one day than most people do in a month.

A light-bulb went on. My memoir wasn't going to write itself. It was up to me to get off my backside and make it happen.

I made a commitment right there and then to get my first draft done within 66 days. That would put the first draft completion at May 1, 2017. A couple weeks shy of my 63rd birthday.

It didn't take but one calculation to know that if I write 500 – 1,000 words per day, seven days a week I can easily have 35,000 – 70,000 words in the first draft. Not bad!

What Motivates You?

I'm driven by a few main motivators. One is that my word to myself is important. Equally important is my word to others. Thus the reason I announced my writing goal to a Facebook group I manage.

I invited members to make their own writing commitment.  Whether it be a manuscript, 30 days of blog postings, an information product that requires writing, or writing letters to loved ones for 30 days, each person could choose for themselves.

Since starting, I've not missed a single day. I've written a minimum of 500 words and I've had a few occasions to write more than 1,000 words in one sitting.

Mind you, this is not the only writing I do in my day. I still write on my blog, I post on social media as well as other things I write in the course of running my business.

In a perfect world, I would have hours and hours to write each day, but the fact is, I don't have hours at a stretch. I have snippets of time. 30, 45, 60 minutes.

The temptation for many people is to say 30 minutes isn't enough to get much writing done.

“Shoot, it takes me 30 minutes to get in mindset to write,” can be heard from many would-be writers as they procrastinate from fulfilling their dream.

Truth be told, you can accomplish more in 30 minutes of extremely focused effort than most people do with hours of unfocused effort.

Try the following four steps to allow your writing flowing.

1. Get out in nature. Take a walk, hike, go to a body of water. This tends to open up the creative channels.
2. Whatever your writing preference, keyboard or pen and paper, set the intention to write your 500 words. The mere act of “intention” tends to open up the creative channels.
3. Avoid affirming, “I just can't think of what to write.” This WILL block you. Rather, affirm, “Ideas, words and thoughts flow through me.”
4. Make a commitment that no matter what, you will write a minimum of 500 words per day for a minimum of 30 days.

When we think too much about the task of writing, we get writer's block. When we simply do it, we do it.

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Are you losing untold amounts due to these copy writing mistakes?

“How long can I stare at this blank screen?” was often the thought crossing my mind when I had to write sales copy. It seemed I would never understand how to write copy like the “pros.” The men and women (mostly men) who seemed to have a flair and knack for the words going from their head, traveling through their arms, out their fingers, onto the screen of their computer.

I read a bunch of books on the subject, with one of my favorites written by Dr. Joe Vitale. The title intrigued me.
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

What I realized was this; the headline in a sales letter, email message or blog post (or in the case of a book, the title) is the first thing that either grabs or deflects the potential reader. Miss this, and you miss tons of opportunity… getting people to read your “stuff.”

Early on, I had no idea there was a system to writing good, even great, copy. Yet, after massive research, reading tons of books and a lot of trial and error (mostly error), I got a handle on things.

One reason I was so flipping determined to figure out how to write compelling copy is because of how much it can cost you for a good copywriter. It can easily be in the thousands of dollars for one sales letter.

Here are just a few examples of what you can pay.

  • Advertising: $1,500-$1,800 per ad for concept and copy
  • Advertising campaign (3 or more ads): $1,200-$1,500 per ad
  • Brochure copy, small (two- or three-panel): $800-$1,600
  • Brochure copy, full-size (two- or three-panel): $950-$2,500
  • Brochure copy, multi-page (up to 8 pages with cover): $1,800-$3,500
  • Brochure copy, large (8-16 pages with cover): $2,000-$4,500 and up
  • Brochure insert copy: $200-$1,000 each

(Source: http://www.profitable-copy.com/copywriting-estimate.html)

ad1Granted, prices can vary considerably, but you get the idea. One of the best things you can do for yourself is learn how to write copy. Even a simple email can cost $50 – $150 or more. If you're like me, you write…a lot!

In the last couple of decades I've written millions of words. What with my emails, my blog posts, articles, books, and posts on social media, I've had lots and lots of practice. Some of what I produced is really hot while other things I've written, well, let's just say, not one of my prouder moments.

How you write will be determined by what you're writing and for whom. For example, if you're writing for a bunch of white collar, middle aged men in executive positions, your style will be different than if you're writing for mommy bloggers.

Writing for animal enthusiasts is considerably different than budding entrepreneurs who are struggling to make their first dollar in business.

Yet, there are a few universal rules.

  • What you're selling is less important than the results it gets the end user (your customer or client)
  • Grab them with the headline (what is the big promise they will find in the body of the copy
  • Avoid jargon the reader won't recognize or understand
  • Have a clear call to action aka next best click
  • Use various sizes of fonts
  • Include images to make a point
  • Write as if you are talking directly to your “sweet spot” client
  • Use bullet points to make it easy on the reader
  • Subheads break up copy and assure people who scan your copy will get the main points
  • Give the reader compelling reasons to take action while on your site

Let's look at a few of the points above.

What you're selling is less important than the results your “thing” gets the end user.

Potential customers could care less about what you offer until they know how much you care. It's true. There's so much competition in virtually any industry that in order to get through the noise, you have to address the end user's needs and concerns.

It's also about providing solutions according to what's important to them, not you. So in your copy, make sure you address the areas they are most concerned about.

Have a clear call to action aka next best click

One area many people miss the boat on is not making it absolutely clear what the next best action is for the end user to take. You'll notice, at the end of this post, I have two very clear CTA's – Call to Actions. A CTA is also known as the next step in the process of working with you.

Be sure to make it clear to the reader (or viewer) what you want them to do. Again, it's about making things as simple as possible for someone to make a decision. Regardless of whether you're asking them to opt in, buy something or join a group, be clear on how they do this.

Give the reader compelling reasons to take action while on your site

pig

Getting prospective customers to do what you want them to do can be like trying to wrestle a pig soaked in oil. It seems they keep slipping through your hands.

A few compelling reasons are limited time, limited quantities, 100% guarantee (minimizing risk) and the cool factor.

However, if you do have a limited time and limited quantity as a motivator, be sure it's true. Don't mislead people. The minute you do, you lose.

It's all about riding the bike

bicycleWriting copy is like riding a bike.

The more you do it, the better you get. At least, that's how it usually goes. But for some, they struggle with getting the first words out. And truth be told, that is where many people stop. They throw their hands up with a, “This copy writing stuff isn't for me.”

Here's the deal, if you're in business, you have to get your message across to potential buyers. If you don't, you won't be in business for long.

Sure, you can hire someone to do your copy writing, but if you're a one or two person operation, it wouldn't take long to blow a lot of money on copy that you are not guaranteed will get you results.

So what's the solutions?

Practice, practice, practice.

Or… join me on November 15th for Million Dollar Sales Message Secrets! featuring Jim Edwards.

7-26-2016 7-17-21 PMJim has made millions of dollars from knowing exactly how to write high converting sales copy. Jim knows writing sales copy doesn't come naturally to most people. So he came up with a solution… easy sales copy strategies.

His methods are not some pie-in-the sky process. Nope, they are easy to learn and even easier to apply. Jim keeps things really simple.

With what I've learned from Jim (and a super easy way he shows people how to get copy done by answering a few simple questions) I've been able to WOW! several of my private clients with spot on copy.

It doesn't matter what you're selling; books, CDs, home study courses, dog training, dog boarding, clothes, or the latest in an endless sea of weight loss solutions, you absolutely must know how to write copy. To not do so is detrimental to your livelihood.

Find out how simple it really is to write amazing copy that people respond to.

Join Jim and me for a FREE webinar – Million Dollar Sales Message Secrets.

November 15, 2016 at 2pm ET.  It's FREE, it's fun and it's informative. http://easysalescopywizard.com/kathleenwebinar

Have you joined the Power Up for Profits Facebook Group? Click here to join today and be part of a rock solid community for conscious entrepreneurs who love being profitable while making a great contribution through how they run their businesses.

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How to Get Everything Done Without Overwork

Do you find yourself filling up your schedule with work, even when you have a chance to enjoy some free time?

If you’re frequently swamped with to-dos, and whenever you have some space in your calendar you feel the need to fill it to avoid feeling like you’re slacking off, the problem probably ISN’T your schedule. It’s how you manage your time, in your calendar and in your mind.

How manage your time in your calendar

If you just go with the flow, work on each task for as long as it takes, and keep working until you’re through your to-do list, you’ll probably reach the end of most days with chores left undone and questions about where the time went.

Instead, here’s a simple, effective method you can use to get all your work done during your working hours, so it doesn’t spill over into your free time:

At the end of each work day, look at tomorrow’s to-do list. Determine:

Which tasks are the most important, and will take the most energy and brainpower.

  1. How long each task will take?
  2. How long you can concentrate without getting distracted?
  3. Assign each task a chunk of time. Put the most difficult ones in the hours when you tend to have the most energy, and the easiest ones during the times when you’ll be tired or distracted.
  4. Discipline yourself to make the best use of your time. Don’t give any one task a stretch of time that exceeds your attention span, and if a task takes longer than expected, don’t let it eat into other tasks’ time unless it HAS to be done today. Reschedule the remainder the chore, and move on to the next one.
  5. Schedule a brief break between tasks. Because you now have a deadline on each action step, you’ll be concentrating harder and working faster, so give yourself 5-15 minutes between each job to clear your head, grab a snack, go to the bathroom, or whatever else you need to do.

How manage your time in your mind

When you have some time for yourself, how do you feel?

Happy and at peace? Or guilty, like you’re failing to pull your own weight and you don’t deserve to succeed?

As a child, you may have heard things like,

“If you have time to play, you have time to get this job done.”

Or, “Look at all the energy you have! Why don’t you use it to do this chore?”

Your parents meant to instill a good work ethic in you, but what parents often don’t realize is that by telling these things to their children over and over again, they plant a belief in their child’s mind that taking time off is selfish or wrong.

This can lead you to fill your free time with extra work, or to work slowly at the end of the day so your last few chores take forever, and you’re spared the feelings of unworthiness and guilt that plague your free time.

So the next time you have some free time, notice what you start to feel. If you feel guilty, be aware that it isn’t because you’re neglectful or irresponsible. It’s because, as a child, you adopted beliefs that don’t serve you.

Taking time to rejuvenate is good, not just for you, but for everyone around you. It sets a healthy example for your children, makes you more pleasant to be around, and enables you to work more efficiently… which means you get even more free time as a reward.

About the author:

stephanieStephanie O’Brien is a copywriter, marketing coach, novelist and self-growth addict. She uses her twelve years of fiction-writing experience to make her writing fun and inspirational as well as effective, and her lifelong study of success and self-growth to help you cultivate the habits and mindsets you need to succeed. To learn more about Stephanie, visit her website at www.captivatingcopywriter.com.

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Are you a writer who dreams of being a bestselling author? Have you written a book that has an important message you know is destined to impact untold numbers of people and yet you don’t know how to reach them? Are you a speaker who understands the benefit and value of being a bestselling author to further impact your audiences? Are you a coach or consultant who wants to create even more credibility and visibility in your market?

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