510,000 comments every 60 seconds on Facebook

When social media first hit the Internet, most people had no clue how big several platforms would become.

For example, every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) This simply means there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part is essential.

It’s the same with YouTube, LinkedIn and Twitter. The amount of content being loaded by the minute is staggering.

Social media has allowed us to reach our market in a very user-friendly way. What with Facebook, Twitter, LinkedIn and YouTube, you can get your message in front of hundreds, thousands and tens of thousands of people in a very short period.

You may think all you need to do is have a presence on the four main platforms, but if you’re not strategic about how you’re posting, and what you’re posting, you could likely be wasting your time.

What worked early on, no longer works. Simple as that. Early on for me was the late nineties. That's 20 years ago. Holy heck. Time flies!

Truth be told, if you are still using strategies you used when you first started, there’s a great chance your results are poor at best.

It Took a Lot More Back in the Day

When I started my business in 1994, gaining visibility was a much more laborious process than it is today. In the past, we were limited in the ways in which we gained visibility.

However, back in the day, there wasn’t the amount of competition for the consumers attention like there is today.

We are on information overload. At every turn, something is vying for our attention.

There are so many more options today than in the past. However, to get the most out of your efforts, it’s important that you have a consistent look and feel to what you are doing. This is where branding, banners, sales letters, memes, and all your messaging comes in.

A Huge Challenge

One of the greatest challenge is to present the look and feel that is most appropriate for your message and market. It's important to be clear on who you are trying to reach. The old adage, “Everybody is my market,” absolutely will not fly on social media.

Clarity equates to opportunity.

Throwing Mud at the Wall

The approach many people take to their social media presence is to do what can be referred to as “throwing mud at the wall.”

This is where they take a haphazard approach, putting up messages, memes, quotes, videos and whatever else they can think of without much thought at all to a strategy behind the process.

Before you begin, think about who you want to reach with your message. What would appeal to them? If you are dealing with a conservative market, your branding needs to reflect this.

On the other hand, if you are dealing with a progressive, edgy market, how you present yourself will be very different.

My market tends to be progressive and they’ve grown to expect me to be an “color outside of the lines” kind of person. With this in mind, it’s necessary for me to make sure my messaging reflects this.

Whether it be my copy, my images and photos or what I have to say, my message will appeal to some while not to others.

To determine where you need to focus your attention, let’s take a look at the four most popular social networks; LinkedIn,

LinkedIn

LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals. Whether you are in a job search, wanting to reach businesses who might be able to utilize your services, or connect with other high-level professions, LinkedIn is fast becoming one of the best social networks around.

LinkedIn allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.

One of the very most important aspects of LinkedIn is your profile. It’s amazing how many people put very little thought into how they are presenting themselves. Or… their profile reads like a resume.

Whatever your reason for using LinkedIn, job hunting, prospecting for qualified leads, or networking in your industry, you need to have a professional, eye-catching LinkedIn profile to make sure you are found by the right people at the right time. A great profile helps you to stand out from the crowd.

Rather than simply posting your resume, write your profile in the first person. Write as if you are talking to someone directly. Additionally, use video and images strategically.

Be sure to use catchy titles, keywords and keep in mind how people might search for someone with your skills.

To see what I mean, check out my profile. https://www.linkedin.com/in/kathleengage/

Facebook

Facebook is likely the most popular social network platform around. It represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd.

Learn about the statistics and growth of Facebook here. https://zephoria.com/top-15-valuable-facebook-statistics.

YouTube

Without a doubt, video is here to stay. Indications are viewer interest will increase. However, due to the quality of devices we can shoot video on, consumers are becoming more demanding.

YouTube personalities are showing up by the day. A great example is AwakenWithJP. JP takes a humorous approach to spiritual topics. He has become a favorite of viewers around the globe…including me.

Popular YouTube channels address food, health and nutrition, humor, business, meditation and pets.

If you are established in your expertise, you would be well served to consider video.

Twitter

Whether you are a fan or not, President Trump increased the interest of Twitter users. Twitter is one of my favorite places to get up to the second news on current affairs and trending topics.

It’s also a great way to follow experts you are interested in.

Keep Branding in Mind

There are plenty of other social networks to choose from including Instagram, Pinterest, and industry specific networks.

Regardless of what social networks you choose, make sure you have a consistent look and you keep your branding in mind.

 

Authors: How to Effectively Use YouTube to Market Your books AND Position Your Expertise

I’ve had a YouTube channel for years. Until recently, I didn’t have a focused theme. I was all over the place uploading videos that addressed many topics.

Whatever struck my fancy, I would turn on my camera or iPhone and presto! a video was created.

Although some of my videos received thousands of views, the majority had under 100 views each.  Not a good return on investment for the time it takes to shoot a video and upload it.

The amount of work that goes into a video with 10 views compared to 10,000 views is the same.

This supports the philosophy to plan out marketing regardless of the avenues you choose.

YouTube is Powerful for Marketing

YouTube is one of the most powerful resources for marketing and visibility. However, as I discovered through careful analysis, it takes more, much more, than simply uploading videos.

My goal with my YouTube Channel and videos is to teach viewers how to market their books, sell more books and make more money in their business. With this in mind, I am adjusting my efforts to achieve greater results from my efforts. You will be well-served to do the same.

Be Clear on Your Purpose and Goals

To get the most out of your efforts you need to be extremely clear on the purpose of your channel.

You also need to optimize your videos with a few simple strategies including the title of your video, playlist names, description and call to action.

My focus is all about book marketing and sales. As I create content driven videos, my focus MUST be on the theme at hand. To do so will get me greater results and make it much easier for viewers to benefit from the content.

Video Title

Your title must appeal to your ideal viewer. Create a title that is accurate and clearly describes what people will see. If your videos are part of a series, or theme, add a common phrase  to the title.

For example, for my book marketing videos I start the title with either “Book marketing” or “Book marketing strategies.” This makes it much easier for those interested in book marketing to find the videos.

Playlists

The playlist feature keeps your videos organized in a way that they are easier to find for your viewer. A playlist is a collection of videos.

Viewers usually enjoy watching more than one video on a topic. Playlists allow them to do so with ease. Playlists allow you to organize your videos into easy-to-find sections.

Description

The video description is an important part of getting lots of views. Keep descriptions concise and compelling. Add in a link to your blog or website at the beginning of the description. Be sure to add in the http:// to the URL.

At the end of your description, add in a CTA – call to action. For example, if you have a giveaway that is directly related to the topic of the video, add that in at the end of the description. Granted, not everyone will take you up on the free offer, but even if 10% of viewers do, this can equate to lots of new subscribers over time.

Even though YouTube has a 5,000-character limit for descriptions, you don’t need to use all 5,000 characters. People want information fast and easy. Less is more in most cases.

Call to Action (CTA)

As the name implies, a CTA is designed to get viewers to take a specific action. You can have a CTA in the video and in the description. Admittedly, I have not utilized the CTA in videos as effectively as possible… until now. Moving forward, I plan to add a CTA to my videos, especially those about book marketing.

Something as simple as “Remember to subscribe to this channel” can result in your viewers taking action.

A CTA in your description can increase your subscriber list size by offering a high-value gift.

The bottom line is this, YouTube can be a great way to serve your market AND increase your influence. As with anything, the more strategic you are, the better.

Think through what you want to accomplish. It’s better to have fewer videos that are fully optimized rather than lots of videos that get you no results.

Subscribe to My YouTube Channel

If you're an author who wants great information on how to market your books, be sure to subscribe to my YouTube channel.

 

Linkedin Groups – Getting the most out of your blog post

In the world of online marketing, social media and getting the word out about our products and services there are countless ways to optimize our efforts. Yet, many people do one or two things and wonder why they are not getting the best results.

Take blog postings. When you post something to your blog don't rest on your laurels and finish your efforts there. You can maximize your efforts by letting your opt in subscribers know about the post (as long as it's relevant to them), post the permalink on your FaceBook wall, post a note on FaceBook, tweet about it, and let your LinkedIn group members know about the post.

Getting the most out of your efforts mean you have to put effort into your efforts. What else would you do with the video above if it were yours? Comments welcome.

Using YouTube Videos for Online Marketing

Video is one of the best ways to get your message out. More every day experts are using video to reach their market, create value, train the clients and customers and position their expertise.

Do you know how to effectively use video? Watch this four minute video to learn how you can get the most out of your video marketing.

 


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